How to choose your perfect shade...
We understand choosing a foundation online can be tricky however there is no need to worry, we have you covered and are always here to help.
The sections below include a description of each shade for our products.
We also have a FREE Colour Matching service available online as we colour match over 85% of our Lust converts.
Alternatively, please email firstname.lastname@example.org and we can most certainly assist you.
If you are unsure which products may be best suited to you and your lifestyle please email us and we can easily assist you.
Please note that we are currently changing our shade number system to a new format. Over the next few months you will continue to see both old and new colour shades on our products.
These show the new colour and the old colour for our products as follows:
In this example #01 is the new colour number and #05 is our old colour number.
Which Shade should I choose?
BB Cream / Stick Cream Foundation & Powder Foundations
Our lightest shade suited for light skin tones neutral undertones
Best suit for those with light/medium skin tones. A skin type that sometimes burns. Neutral/Warm Undertones
Best suited to those who rarely burn and tan easily. Yellow undertones. Perfect for those who use tanning lotions. Almost slightly lighter then shade 18.
Best suited for those with light/ medium skin tones. A skin type that sometimes burns. Pink undertones (darker then shade 10)
The colour suited to most medium skin types. A Skin that sometimes burns but gradually tans. Warm Undertones. Our bestselling shade. The next step up would be 18/19.
Best suited to those who rarely burn and tans easily. Olive toned skins. Neutral/ Warm undertones. Perfect for those who wear tanning lotions
Best Suited to those who rarely burn and tans easily. Tan to olive toned skins. Has Yellow undertones
Best suited to those who rarely burn and tans easily. Tan to olive toned skins. Pink undertones (almost darker than 18 being pink base)
Best suited to those tanned all year round. Pink undertones.
Best suited to those with tanned skin with warm undertones.
Best suited to those with tanned skin with warm undertones. The perfect shade for contouring/bronzing.
This image shows the older style colour codes for our Mineral Stick Cream Foundation
Pro Liquid Foundation Shades
Our Pro Finish Foundation will be the start of our new shade names. We will eventually follow this through all our foundations to make choosing easy.
This is our lightest shade, has neutral undertones. Those who use our 05 may find this shade the best match.
This shade has a neutral / warm undertone. Best suited to light – light medium skin types. Those who use our shade 10 may find this the best match.
This shade has warm undertones. Best suited to light- medium skin tones. Those who find our shade 19 a good match.
This shade has pink undertones. Best suited to medium skin type. Those who use our shade 08 or a light 14 may find this the best match.
This shade has warm undertones. Best suited to a good medium skin type. Those who use our shade 13/ 19 may find this the best match.
This shade has neutral undertones. Best suited to medium skin tones and those who use a medium tan. Those who use our shade 18 may find this a good match.
This shade has yellow undertones. Suited to those who tan easily and use tanning products.
This has warm undertones. Suited to those medium – dark skin tones. Those who use our shade 18 a little light may find this a good match.
This shade suits a dark, golden complexion with warm olive undertones.
This shade suits a Tan to Dark skin tone and has a neutral base.