Australia’s favourite clean beauty brand founded in 2014 by mum of two, Stacey Hollands.

“After losing my Dad to cancer at a young age, it really made me realise we don’t get a second chance and that chemicals can play a part and lead to so many health issues. While there were plenty of natural based products out there, few married “clean” and “high-performance” to deliver real results for women,” says Hollands.

From a humble beginning in a linen closet in Holland’s home in the Sunshine Coast, Queensland, Lust Minerals has evolved into a global beauty powerhouse that now provides clean beauty products to millions of people worldwide with its best seller the Pro Finish Liquid Foundation sold every two minutes.

“Growing up I suffered with breakouts which, as a teenage girl, made me self-conscious. Being in the industry I found so many girls were like me, coming into the salon asking for my help with their skin,” she says, “little did they know that using conventional makeup products that didn't allow the skin to breathe was in fact worsening their skin breakouts.”

“Lust Minerals was born to leave a positive impact, so I am dedicated to ensuring that we continue to educate ourselves so what we are doing today, doesn’t have a negative impact on generations to come. Whilst I acknowledge we are still learning and growing within this space, I am proud that we are working together to make positive changes so we can all co-exist to our fullest potential without harm.”

Lust Minerals has embraced sustainable business practices through recent partnerships with TerraCycle and One Tree Planted. Hollands says the Lust Minerals point of difference is providing clean, high performing products that are affordable and cost effective. 

Lust Minerals range, which is 100% vegan, paraben free, Australian made and not tested on animals, is developed by Lust Minerals in partnership with an Australian manufacturer to the highest of standards.